Jin, Ming; DeHoratius, Nicole; Schmidt, Glen - In: Supply Chain Management: An International Journal 22 (2017) 4, pp. 297-304
Purpose The popular “beer game” illustrates the bullwhip effect where a small perturbation in downstream demand can create wild swings in upstream product flows. The purpose of this paper is to present a methodical framework to measure the bullwhip effect and evaluate its impact....
