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~subject:"Trade fair participation"
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Trade fair participation
Consumer behaviour
8
Konsumentenverhalten
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Bangladesh
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Norway
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Norwegen
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Trade fair
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Bangladesch
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Bibliometrics
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China
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Confidence
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Food retailing
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Inter-firm cooperation
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Lateinamerika
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Lebensmitteleinzelhandel
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Literature review
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Unternehmenskooperation
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Vertrauen
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specific assets
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Conceptual framework
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Developing countries
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Disconfirmation of expectation theory
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Entwicklungsländer
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Exchanges
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Integrative review
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Interpersonal trust
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Marketing management
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Marketingmanagement
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Messe
2
Messebeteiligung
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Relationship quality
2
Relationship strength
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Retailing
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SmartPLS
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Social exchange theory
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Structural equation model
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Strukturgleichungsmodell
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inter-organizational trust
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Skallerud, Kåre
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Tafesse, Wondwesen
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
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A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
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