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~subject:"Trademark law"
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Legends in consumer behavior
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The Trademark reporter
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
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2
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
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2015
Persistent link: https://www.econbiz.de/10011444749
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Disclaimers in trademark infringement litigation : more trouble than they are worth?
Jacoby, Jacob
- In:
The Trademark reporter
76
(
1986
)
1
,
pp. 35-58
Persistent link: https://www.econbiz.de/10001023663
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