Companies use trademarks to protect their brands from outright imitation or competition by confusingly similar products. However, publication of trademark filings by the trademark office discloses information about a firm's new product or service. This creates a trade-off between legal...

Companies use trademarks to protect their brands from outright imitation or competition by confusingly similar brands. However, publication of trademark applications by the trademark office discloses strategic information about a firm’s future products and planned market entry. This creates a...

At least two: the reputation of their brand and a reputation for being tough on imitators of this brand. Sustaining a brand requires both investment in its reputation amongst consumers and the defence of the brand against followers that infringe upon it. I study the defence of trade marks...