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Managing brand extension via licensing: an investigation into the high-end fashion industry
Colucci, Mariachiara
;
Montaguti, Elisa
;
Lago, Umberto
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 129-137
Persistent link: https://www.econbiz.de/10003735963
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