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Previous research on e-commerce has analysed its influence on organisational structure, brand management, and IT structure separately. Drawing on transaction cost theory we analyse the simultaneous impacts of business-to-consumer (B2C) e commerce on organisational structure, brand architecture,...
Persistent link: https://www.econbiz.de/10012746696
This edited collection offers a number of contributions from leading scholars investigating Blockchain and its implications for business. Focusing on the transformation of the overall value chain, the sections cover the foundations of Blockchain, its drivers and barriers, business modelling and...
Persistent link: https://www.econbiz.de/10012396088
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