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The interplay of drivers and deterrents of opportunism in buyer-supplier relationships
Wang, Qiong; Li, Julie Juan; Ross, William T.; … - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 111-131
Persistent link: https://www.econbiz.de/10009719763
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The salesperson as outside agent or employee : a transaction cost analysis
Anderson, Erin - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10003709028
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Transaction costs as determinants of opportunism in integrated and independent sales forces
Anderson, Erin - In: Journal of economic behavior & organization : JEBO 3 (1988), pp. 247-264
Persistent link: https://www.econbiz.de/10001066420
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Countertrade and the minimization of transaction costs : an empirical examination
Hennart, Jean-François Marie André; Anderson, Erin - 1993
Persistent link: https://www.econbiz.de/10000891638
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The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.; Anderson, Erin - 1987
Persistent link: https://www.econbiz.de/10000801321
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Make-or-buy decisions : vertical integration and marketing productivity
Anderson, Erin; Weitz, Barton A. - 2009
Persistent link: https://www.econbiz.de/10003836373
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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline; Gatignon, Hubert A. - 2010
Persistent link: https://www.econbiz.de/10008807653
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Transaction cost economics and its uses in marketing
Williamson, Oliver E.; Ghani, Tarek - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10009507841
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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline; Gatignon, Hubert A. - In: Journal of retailing 86 (2010) 3, pp. 232-247
Persistent link: https://www.econbiz.de/10008758927
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Countertrade and the minimization of transaction costs : an empirical examination
Hennart, Jean-François Marie André - In: The journal of law, economics, & organization 9 (1993) 2, pp. 290-313
Persistent link: https://www.econbiz.de/10001168716