1. Introduction -- 2. In search of answers to being global and local -- 3. Sony's Vaio 505 : a portable and good-looking market niche -- 4. Toyota's Prius : call for next century induced hybrid technology -- 5. Canon's Bubble Jet Printer BJ-10v : the 13-year journey from basic research to...

This volume approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.