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Employer branding and organizational attractiveness : current employees' perspective
Kalińska-Kula, Magdalena; Staniec, Iwona - In: European research studies 24 (2021) 1, pp. 583-603
Persistent link: https://www.econbiz.de/10012512554
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Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan; Han, Jian; Ramasamy, Bala; Peng, Siqing - In: Human resource management 61 (2022) 5, pp. 563-584
Persistent link: https://www.econbiz.de/10013468292
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Employer branding and corporate reputation management in an international context
Martin, Graeme; Hetrick, Susan - In: Handbook of international human resource management : …, (pp. 293-320). 2009
Persistent link: https://www.econbiz.de/10003847980
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The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
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Employer branding and corporate reputation management in global companies : theory and practice
Martin, Graeme; Sinclair, Katie - In: Global talent management, (pp. 142-162). 2019
Persistent link: https://www.econbiz.de/10011943129
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The influence of images on organizational attractiveness : comparing Chinese, Russian and US companies in Germany
Held, Katrin; Bader, Benjamin - In: The international journal of human resource management 29 (2018) 3, pp. 510-548
Persistent link: https://www.econbiz.de/10011889230
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The battle for China’s talent
Schmidt, Conrad - In: Harvard business review : HBR 89 (2011) 3, pp. 25-27
Persistent link: https://www.econbiz.de/10008904863
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Der Kampf um Talente in China
Schmidt, Conrad - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 5, pp. 6-9
Persistent link: https://www.econbiz.de/10008989015
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The role of employer branding and employee branding in the multinationals
Sharma, Mala; Verma, Pratibha - In: Technology, management and business : evolving perspectives, (pp. 71-77). 2023
Persistent link: https://www.econbiz.de/10014342185
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Sense and simplicity : uniting the employee and customer proposition
Pieters, Jo; Mensink, Job - In: The employer brand : keeping faith with the deal, (pp. 73-88). 2009
Persistent link: https://www.econbiz.de/10003883814