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The primary purpose of this study was to explore the relationship between scenario planning and strategic performance. The data was collected from 121 Multinational corporations operating in Jordan by using a questionnaire. Pearson correlation and the partial least squares (PLS) methodology for...
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In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or "scenarios," Shell aimed to avoid the false assumption that the future...
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1. Introduction and Problem Statement -- 2. What is Strategic Management and Why Do We Need It - Theoretical Foundations of Strategic Management -- 3. The Influence of Culture on Strategic Management and its Processes -- 4. Development of the Research Model -- 5. Methodology -- 6. Results -- 7....
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