This paper attempts to examine theoretically and empirically the explanatory power of concepts drawn from economic geography for the explanation of the location of TNCs. It combines concepts from economic geography and international business theories in a model that seeks to explain the location...

Chapter 1. Introduction -- Part 1. About ‘Strategy for Existing Geography and Business’ -- Chapter 2. Business Model -- Chapter 3. Strategy Blueprint -- Chapter 4. Financial Plan -- Part 2. About ‘Strategy for New Geographies and/or Businesses’ and ‘Strategy & Execution’ -- Chapter...