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Corporate communication : critical business asset for strategic global change
Goodman, Michael B.; Hirsch, Peter B. - 2015
Persistent link: https://www.econbiz.de/10010470453
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Language : the sharpest tool in the business strategy toolbox
Sanden, Guro Refsum - In: Corporate communications : an international journal 21 (2016) 3, pp. 274-288
Persistent link: https://www.econbiz.de/10011582895
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Corporate communication : strategic adaptation for global practice
Goodman, Michael B.; Hirsch, Peter B. - 2010
Persistent link: https://www.econbiz.de/10003937491
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Internationalisation of family enterprises : the role of entrepreneurial orientation and international growth orientation
Torkkeli, Lasse; Uzhegova, Maria; Kuivalainen, Olli; … - In: International journal of business and globalisation : IJBG 29 (2021) 3, pp. 354-375
Persistent link: https://www.econbiz.de/10012668952
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The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
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R&D strategy of small and medium enterprises in India
Pradhan, Jaya Prakash - 2010
, especially by means of weak technological capabilities. The present study has provided not only preliminary estimates on SME R … driving the SME in-house R&D activities. It shows that Indian SMEs continue to be vulnerable among all firms as they have the … three-step Censored Quantile Regression, this study has suggested a set of useful policy implications for enhancing SME R&D. …
Persistent link: https://www.econbiz.de/10011524087
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International business decision-making in family small and-medium-sized enterprises
Metsola, Jaakko; Kuivalainen, Olli - In: European journal of family business 11 (2021) 2, pp. 72-79
Family firm internationalization has become a topic of interest over the last few decades. However, there has been surprisingly little research about the actual international business decision-making in the family firm literature. The purpose of this article is to highlight specific family firm...
Persistent link: https://www.econbiz.de/10013341398
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Hidden Champions Case Compendium : Leading Global Markets – Case Studies and Texts
Büchler, Jan-Philipp (ed.); Hoon, Christina (ed.) - 2024
Part 1: Spearheading Innovation -- Hidden Champions: Strategic Logic of Innovation -- Customer-Centric Innovation Marketing for IntelliSens by Huf Hülsbeck & Fürst -- Creating a High Performance Culture for Innovation at Autoneum -- The Next Level of Value Generation: Smart Services for...
Persistent link: https://www.econbiz.de/10014577602
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Faking it or muddling through? : understanding decoupling in response to stakeholder pressures
Crilly, Donal; Zollo, Maurizio; Hansen, Mortem T. - In: Academy of Management journal : AMJ 55 (2012) 6, pp. 1429-1448
Persistent link: https://www.econbiz.de/10009717390