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Transnational corporation
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International journal of hospitality management
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Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
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Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon
;
Lee, Seoki
;
Boo, Soyoung
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
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2
Internationalization of US publicly traded restaurant companies : a transaction cost economics perspective ; research note
Lee, Seoki
;
Koh, Yoon
;
Heo, Cindy Yoonjoung
- In:
Tourism economics : the business and finance of tourism …
17
(
2011
)
2
,
pp. 465-471
Persistent link: https://www.econbiz.de/10008992065
Saved in:
3
International expansion of US full-service restaurants : positive and increasing effects on financial performance
Rhou, Yinyoung
;
Koh, Yoon
- In:
International journal of hospitality management
39
(
2014
),
pp. 41-49
Persistent link: https://www.econbiz.de/10010389436
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