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Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon; Lee, Seoki; Boo, Soyoung - In: International journal of hospitality management 28 (2009) 4, pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
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Internationalization of US publicly traded restaurant companies : a transaction cost economics perspective ; research note
Lee, Seoki; Koh, Yoon; Heo, Cindy Yoonjoung - In: Tourism economics : the business and finance of tourism … 17 (2011) 2, pp. 465-471
Persistent link: https://www.econbiz.de/10008992065
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International expansion of US full-service restaurants : positive and increasing effects on financial performance
Rhou, Yinyoung; Koh, Yoon - In: International journal of hospitality management 39 (2014), pp. 41-49
Persistent link: https://www.econbiz.de/10010389436