chain and how to market sustainable tea in developing markets like India. Learning Objective: This case explores Unilever …Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest …'s transition to "sustainable tea," focusing both on the costs and benefits of building a sustainable supply chain and the question …

resource management. It is a result of research carried out in the agricultural sector, in general, and on multinational tea …