The present paper aims to briefly discuss the potential of Transylvania as a tourist destination. It discusses the region’s tourism offer as part of a larger and more demanding project, that of elaborating a brand of the region. Throughout the past five years the author has carried out and was...

The present paper dealt with the manner how cultural tourism is perceived and how it can develop under the conditions of the economic crisis situation. A primary stage of a research has been carried out – respectively, 196 questionnaires have been tested on a randomly selected population of...

The present paper aims to present and discuss the development of Romania’s and Transylvania’s tourism activity beginning with 1990. The paper mainly focuses on determining the number of foreign visitors who are interested in Transylvania as a tourist destination. This analysis is part of a...

The current paper is dedicated to present the promotion strategy (the international marketing and communication plans) and the evaluation of the branding implementation process [both referring to Transylvania]. The steps that we considered to undertake were the implementation of the brand and...