Hajiheydari, Nastaran; Maskan, Babak Hazaveh Hesar; … - In: International Journal of E-Business Research (IJEBR) 13 (2017) 1, pp. 66-81
applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … loyalty. This study helps both marketers and mobile social network providers know the key drivers of customer loyalty in order …