Showing 1 - 10 of 104
applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … loyalty. This study helps both marketers and mobile social network providers know the key drivers of customer loyalty in order …
Persistent link: https://www.econbiz.de/10012044297
commerce and to compare the trust arbitration between reputation and loyalty in two cultures - Finland and Nigeria. Data was … determinant of loyalty for online shopping while trust colligates with ease of use. The effect of an online retailer's website …. Furthermore, trust fully mediates the effect of reputation on loyalty in Finland and partially mediates the effect of reputation …
Persistent link: https://www.econbiz.de/10012044323
model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand … concept of brand trust is defined in the context of risk and expectations. Brand loyalty is operationalized as behavioral …
Persistent link: https://www.econbiz.de/10009467982
Existing research shows that loyalty is a function of customer perceptions of trust following service recovery. The … perceived justice and customer loyalty. A structural equation model was used to test the conceptual model. The findings support … strategies and thereby enhance customer loyalty. …
Persistent link: https://www.econbiz.de/10009448546
customers’ loyalty, factors priority and the difference of these variables in the public and private banks in the province of … factors and customers’ loyalty, and the Two-sample T-Test to study the differences among the variables in the two types of … relationship marketing factors and customers’ loyalty. Commitment, trust, communication and conflict handling factors hold the …
Persistent link: https://www.econbiz.de/10011315486
customers’ loyalty, factors priority and the difference of these variables in the public and private banks in the province of … factors and customers’ loyalty, and the Two-sample T-Test to study the differences among the variables in the two types of … relationship marketing factors and customers’ loyalty. Commitment, trust, communication and conflict handling factors hold the …
Persistent link: https://www.econbiz.de/10011531829
Purpose: The purpose of this paper is to investigate how the adoption of the customer intimacy strategy can enhance organisational performance through the mediating role of customer relationship management performance (CRMP). Design/ Methodology/ Approach: A theoretical model was developed to...
Persistent link: https://www.econbiz.de/10011734845
findings further established that; Voters' trust and loyalty mediate and moderate the relationship. We therefore recommended …
Persistent link: https://www.econbiz.de/10014505684
Persistent link: https://www.econbiz.de/10011392213
Persistent link: https://www.econbiz.de/10010531133