Amine, Abdelmajid; Hendaoui Ben Tanfous, Feyrouz - In: International Journal of Retail & Distribution Management 40 (2012) 7, pp. 510-527
Purpose – This study seeks to explore the issue of individual opposition to the organized retailing system in an emerging country. It aims to identify the motivations for rejecting such retail outlets as well as how the resistance that is generated expresses itself and to point out the amazing...