Bonaglia, Federico; Colpan, Asli M.; Goldstein, Andrea - In: International Journal of Technological Learning, … 1 (2008) 4, pp. 520-535
The present article sheds light on the process that has allowed a firm from a developing economy to transform itself successfully from an original equipment manufacturer to an own original brand manufacturer multinational enterprise. We study the case of Arcelik, a consumer electronics MNE from...