Altinay, Levent; Brookes, Maureen; Yeung, Ruth; Aktas, … - In: Journal of Services Marketing 28 (2014) 6, pp. 509-519
Purpose – This paper aims to evaluate the antecedents of franchise relationship development from the perspective of a sample of Chinese and Turkish franchisees. Design/methodology/approach – This study explores relationship development through semi-structured interviews with Chinese and...