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Segment-specific ethnomarketing : international direct marketing in domestic markets
Rinas, Diane - In: International direct marketing : principles, best …, (pp. 100-113). 2007
Persistent link: https://www.econbiz.de/10003600770
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Segmentspezifisches Ethnomarketing : internationales Direktmarketing in Inlandsmärkten
Rinas, Diane - In: Internationales Direktmarketing : Grundlagen, Best …, (pp. 105-122). 2005
Persistent link: https://www.econbiz.de/10003149819