We present a mobilization model of large elections with endogenous formation of voter groups. Citizens decide whether to be followers or become leaders (activists) and try to bring other citizens to vote for their preferred party. In the (unique) pure strategy equilibrium, the number of leaders...

We model electoral competition between two parties in a winner-take-all election. Parties choose strategically first their platforms and then their campaign spending under aggregate uncertainty about voters' preferences. We use the model to examine why campaign spending in the United States has...