Jones, Peter; Clarke-Hill, Colin; Comfort, Daphne; … - In: World Review of Entrepreneurship, Management and … 9 (2013) 4, pp. 460-474
This paper provides an exploratory review of the extent to which the UK's retail industry is employing social media, specifically Facebook, to communicate their sustainability aspirations, commitments and achievements. The paper begins with an outline of the development and characteristics of...