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~subject:"USA"
~subject:"Verkaufsförderung"
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Beispielhafte Verkaufsförderun...
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USA
Verkaufsförderung
Sales promotion
1,949
Consumer behaviour
854
Konsumentenverhalten
854
Sales-promotion
428
Preismanagement
319
Pricing strategy
319
Einzelhandel
291
Retail trade
283
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213
Theory
213
Marketingmanagement
194
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182
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180
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178
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175
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163
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163
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154
United States
151
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146
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145
Verkauf
135
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134
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128
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127
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125
Online-Handel
125
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122
Online-Marketing
118
Internet marketing
116
Rabatt
109
Rebate
107
Salespeople
100
Verkaufspersonal
100
Ladengestaltung
86
Store design
86
Markenartikel
84
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82
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Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
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Aydinli, Aylin
5
Chevalier, Judith A.
5
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5
Dave, Dhaval
5
Dover, Yaniv
5
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5
Grewal, Dhruv
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Institut für Betriebswirtschaft <Braunschweig>
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1
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Econometrisch Instituut <Rotterdam>
1
Europäische Kommission
1
Europäischer Wirtschafts- und Sozialausschuss
1
Farmer Cooperative Service, U. S. Department of Agriculture
1
FinanzBuch Verlag
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
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1
John Calmann and King Ltd <London>
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Kogan Page Ltd. <London>
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RWTH Aachen
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The Nielsen Company (Germany)
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United States / Congress / Joint Committee on Atomic Energy / Subcommittee on Communities
1
United States / Federal Trade Commission / Bureau of Economics
1
Universität Hohenheim / Institut für Agrarpolitik und Landwirtschaftliche Marktlehre
1
Universität Ulm
1
epubli GmbH
1
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Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
49
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of hospitality management
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
The journal of product & brand management
11
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Journal of advertising research
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
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Source
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ECONIS (ZBW)
1,949
USB Cologne (EcoSocSci)
1
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1
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1,950
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date (oldest first)
1
Consumer price and promotion expectations : an experimental study
Kalwani, Manohar U.
;
Yim, Chi-kin
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000805953
Saved in:
2
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
3
The role of the buyer in mass merchandising
Belden, Donald L.
-
1971
Persistent link: https://www.econbiz.de/10000556181
Saved in:
4
Supermarket merchandising and management
Peak, Hugh S.
;
Peak, Ellen F.
-
1977
Persistent link: https://www.econbiz.de/10000558155
Saved in:
5
Telemarketing campaigns that work
Roman, Murray
-
1983
Persistent link: https://www.econbiz.de/10000559686
Saved in:
6
Profitable sales management and marketing for growing business
Calvin, Robert J.
-
1984
Persistent link: https://www.econbiz.de/10000559845
Saved in:
7
Sales forecasting
Michael, George C.
-
1979
Persistent link: https://www.econbiz.de/10000615278
Saved in:
8
Sales promotion : how to create and implement campaigns that really work
Cummins, Julian
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10000627352
Saved in:
9
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
10
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
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