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USA
Entscheidung
23,467
Decision
20,136
Marketing
18,827
Theorie
8,966
Theory
8,875
Marketingmanagement
3,470
Marketing management
3,316
Deutschland
2,882
Konsumentenverhalten
2,620
Consumer behaviour
2,612
Entscheidungstheorie
2,569
United States
2,366
Germany
2,333
Decision theory
2,297
Experiment
2,289
Betriebswirtschaftliche Entscheidung
2,002
Strategisches Management
1,945
Absatzpolitik
1,588
Management
1,459
Strategic management
1,268
Risiko
1,235
Risk
1,111
Marktforschung
1,093
Kognition
1,070
Cognition
1,045
Multi-criteria analysis
1,039
Multikriterielle Entscheidungsanalyse
1,039
Spieltheorie
948
Management-Informationssystem
941
Management information system
940
Entscheidung unter Unsicherheit
908
Decision under uncertainty
907
Führungskräfte
880
Unternehmen
871
Managers
869
Beziehungsmarketing
847
Relationship marketing
839
Nutzen
837
Verhaltensökonomik
822
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8
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Sammelwerk
101
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70
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53
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35
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32
Fallstudie
32
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30
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21
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21
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19
Conference proceedings
17
Conference paper
13
Konferenzbeitrag
13
Bibliografie enthalten
12
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12
Fallstudiensammlung
12
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10
Sammlung
10
Amtsdruckschrift
8
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8
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7
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5
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2,405
German
70
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56
French
2
Italian
2
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Spanish
2
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Author
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Kotler, Philip
18
Choi, James J.
7
Hartley, Robert F.
7
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Calantone, Roger J.
5
Keller, Kevin Lane
5
Lakdawalla, Darius
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Newnan, Donald G.
5
Rustichini, Aldo
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Boone, Louis E.
4
Boyd, Harper W.
4
Burks, Stephen V.
4
Chang, Hung-hao
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Eschenbach, Ted G.
4
Ferrell, Odies C.
4
Geis, Wido
4
Kumar, V.
4
Kurtz, David L.
4
Lavelle, Jerome P.
4
Levitt, Theodore
4
MacNeal, James U.
4
Mahajan, Vijay
4
Ruzic, Dimitrije
4
Song, Michael
4
Varadarajan, Rajan
4
Wilson, David T.
4
Workman, John P.
4
Aaker, David A.
3
Abdulkadiroğlu, Atila
3
Aharoni, Yair
3
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American Marketing Association
16
American Management Association
6
IGI Global
6
National Bureau of Economic Research
4
NetLibrary, Inc
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
2
Chartered Institute of Marketing
2
Conference Board
2
Eurohandelsinstitut
2
J. L. Kellogg Graduate School of Management
2
Om Sai Ram Centre for Financial Management Research <Muṃbaī>
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Institute of Certified Public Accountants
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Boston College / Department of Economics
1
California / University / University at Los Angeles / Institute of Government and Public Affairs
1
California Agricultural Experiment Station
1
Campus Verlag
1
Centre for Economic Policy Research
1
Chamber of Commerce of the United States of America / Committee on Economic Policy
1
City University
1
Close-up Foundation
1
Columbia University / Bureau of Applied Social Research
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference Board of Canada
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Decision Sciences Institute
1
Economisch Instituut voor het Midden- en Kleinbedrijf / Afdeling Fundamenteel Onderzoek
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
40
Journal of business ethics : JOBE
25
American journal of agricultural economics
23
Journal of business research : JBR
20
European journal of operational research : EJOR
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Business horizons
14
Journal of marketing
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Academy of Management journal : AMJ
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
12
Journal of behavioral decision making
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing education : JME
10
SpringerLink / Bücher
9
Discussion paper series / IZA
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business strategy
8
Journal of business-to-business marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Applied economics
7
Interfaces : the INFORMS journal on the practice of operations research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of decision systems
7
Management decision : MD
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The quarterly journal of economics
7
Working papers / Harvard Business School, Division of Research
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Discussion paper / Centre for Economic Policy Research
6
Group decision and negotiation
6
Intelligent decision-making support systems : foundations, applications and challenges
6
International journal of accounting information systems
6
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Source
All
ECONIS (ZBW)
2,439
USB Cologne (EcoSocSci)
85
EconStor
8
OLC EcoSci
4
Showing
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1
The anatomy of decisions
Moore, Peter Gerald
;
Thomas, H.
-
1976
Persistent link: https://www.econbiz.de/10000555285
Saved in:
2
Economics for business decisions
Mantell, Leroy H.
;
Sing, Francis P.
-
1972
Persistent link: https://www.econbiz.de/10000555932
Saved in:
3
Management decisions for production operations
Brown, Robert Goodell
-
1971
Persistent link: https://www.econbiz.de/10000556167
Saved in:
4
Economic decision analysis
Fabrycky, Wolter Joseph
;
Thuesen, G. J.
-
1974
Persistent link: https://www.econbiz.de/10000557077
Saved in:
5
Quantitative techniques for management decisions
MacLaughlin, Frank S.
;
Pickhardt, Robert C.
-
1979
Persistent link: https://www.econbiz.de/10000559031
Saved in:
6
Cases and problems for decisions in management
Gellerman, Saul William
-
1984
Persistent link: https://www.econbiz.de/10000559762
Saved in:
7
Information for management decisions : a system for economic analysis and accounting procedures
Goldschmidt, Yaaqov
-
1970
Persistent link: https://www.econbiz.de/10000619999
Saved in:
8
Choices for the manager
Stewart, Rosemary
-
1982
Persistent link: https://www.econbiz.de/10000667169
Saved in:
9
Economic analysis for engineering and managerial decision making
Barish, Norman N.
-
1978
-
2d ed
Persistent link: https://www.econbiz.de/10000668822
Saved in:
10
The management of decisions and the decisions of management
Goshen, Charles E.
-
1975
-
1st ed
Persistent link: https://www.econbiz.de/10000669247
Saved in:
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