"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining...

"Bill Donaldson cofounded the innovative investment firm Donaldson Lufkin & Jenrette, served in the State Department under Henry Kissinger, and was the founding dean of the Yale School of Management. He led the New York Stock Exchange and insurance giant Aetna through tumultuous change, and...