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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Strategic incompatibility in ATM markets
Knittel, Christopher R. (contributor);  … - 2006
We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors’ deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...
Persistent link: https://www.econbiz.de/10003727945
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Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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Turning your customers into your R&D force
Abele, John - In: Sparking innovation, (pp. 28-32). 2008
Persistent link: https://www.econbiz.de/10003758900
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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Considering "familiness" in market orientations and success : a resource-based view
Tokarczyk, John; Hansen, Eric; Green, Mark T.; Down, Jon - In: Culturally-sensitive models of family business in Anglo …, (pp. 214-236). 2008
Persistent link: https://www.econbiz.de/10003788020
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The value of a "free" customer
Gupta, Sunil (contributor); Mela, Carl F. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003436731
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Adjusting corporate customer communication
Plötner, Olaf; Jacob, Frank - In: Bringing technology to market: trends, cases, solutions, (pp. 105-118). 2007
Persistent link: https://www.econbiz.de/10003439217
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Marketing to the new customer majority
Wolfe, David B. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 166-171). 2006
Persistent link: https://www.econbiz.de/10003430301