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ECONIS (ZBW)
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A predictive test of the NBD model that controls for non-stationarity
Tibrewala, Vikas
;
Buchanan, Bruce
-
1988
Persistent link: https://www.econbiz.de/10011877904
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Parameter nonstationarity in retail choice models
Ghosh, Avijit
- In:
Journal of business research : JBR
12
(
1984
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003559297
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The relationship of advertising expenditures to sales : an anthology of classic articles
Ghosh, Avijit
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000696970
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