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USA
Marketingmanagement
17,139
Marketing management
16,548
Produktion
5,423
Marketing
3,654
Theorie
3,238
Theory
3,215
Production
3,094
Consumer behaviour
2,602
Konsumentenverhalten
2,596
Deutschland
2,187
Relationship marketing
1,916
Beziehungsmarketing
1,908
Germany
1,862
production
1,492
United States
1,471
Brand management
1,394
Markenführung
1,386
Strategisches Management
1,204
Online-Marketing
1,188
Internet marketing
1,148
Unternehmenserfolg
1,063
Firm performance
1,056
Innovation
1,003
Strategic management
930
KMU
827
SME
825
Internationales Marketing
767
International marketing
755
Marktforschung
716
Social Web
702
Social web
701
Industrie
680
Werbung
659
Markenimage
619
Brand image
615
Advertising
609
Management
607
Market research
598
Innovationsmanagement
585
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Undetermined
200
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102
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Article
885
Book / Working Paper
687
Other
10
Journal
8
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Article in journal
678
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678
Aufsatz im Buch
152
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152
Graue Literatur
133
Non-commercial literature
133
Working Paper
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Arbeitspapier
92
Collection of articles of several authors
64
Sammelwerk
64
Lehrbuch
57
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51
Hochschulschrift
46
Case study
45
Fallstudie
45
Thesis
41
Glossar enthalten
18
Glossary included
18
Konferenzschrift
18
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17
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17
Aufsatzsammlung
15
Reprint
15
Conference proceedings
14
Guidebook
13
Ratgeber
13
Amtsdruckschrift
12
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12
research-article
12
Fallstudiensammlung
9
Collection of articles written by one author
7
Sammlung
7
Handbook
6
Handbuch
6
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6
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5
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5
No longer published / No longer aquired
5
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4
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3
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English
1,467
German
79
Undetermined
43
French
2
Spanish
1
Author
All
Kotler, Philip
16
Kaiser, Harry M.
12
Drygalla, Andrej
10
Exß, Franziska
10
Heinisch, Katja
10
Holtemöller, Oliver
10
Kozyrev, Boris
10
Kämpfe, Martina
10
Lindner, Axel
10
Sardone, Alessandro
10
Schultz, Birgit
10
Zeddies, Götz
10
Hawkins, Del I.
8
Mukherjee, Sukanya
8
Schult, Christoph
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Atack, Jeremy
5
Carvalho, Vasco M.
5
Newman, Bruce I.
5
Song, Michael
5
Voigtländer, Nico
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Davis, Joseph H.
4
Fraumeni, Barbara M.
4
Gupta, Sunil
4
Haines, Michael R.
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Irwin, Douglas A.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lindgreen, Adam
4
Margo, Robert A.
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
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Institution
All
American Marketing Association
15
Arbeitskreis Konjunktur des IWH
5
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
National Bureau of Economic Research
3
NetLibrary, Inc
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
California Agricultural Experiment Station
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
USA / General Accounting Office
2
eSocialSciences
2
Academy of Marketing
1
Alfried Krupp von Bohlen und Halbach-Stiftung
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fritz-Thyssen-Stiftung
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institut für Sozialwissenschaftliche Forschung <München>
1
Institut für Weltwirtschaft
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
International Labour Organization (ILO), United Nations
1
Internationales Arbeitsamt
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
National Defense Research Institute <Santa Monica, Calif.>
1
National Industrial Conference
1
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Published in...
All
Journal of business research : JBR
21
Journal of marketing
21
Working paper / National Bureau of Economic Research, Inc.
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
Harvard business review : HBR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Konjunktur aktuell
10
The journal of consumer marketing
9
American journal of agricultural economics
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Management international review : mir ; journal of international business
8
Business horizons
7
Discussion paper / Centre for Economic Policy Research
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
The review of financial studies
6
Working papers / Harvard Business School, Division of Research
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
International journal of wine business research : IJWBR
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Report / Marketing Science Institute
5
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Source
All
ECONIS (ZBW)
1,521
USB Cologne (EcoSocSci)
21
Other ZBW resources
15
EconStor
14
BASE
11
RePEc
7
OLC EcoSci
1
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1
Microelectronics, automation and employment in the automobile industry : a study prepared for the International Labour Office within the framework of the World Employment Programme
Watanabe, Susumu
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000721201
Saved in:
2
Production
& inventory management
Fogarty, Donald W.
-
1991
-
2nd ed
Persistent link: https://www.econbiz.de/10000804375
Saved in:
3
Manufacturing technology 1988
1989
Persistent link: https://www.econbiz.de/10000812028
Saved in:
4
US competitiveness in manufacturing
Ayres, Robert U.
-
1989
Persistent link: https://www.econbiz.de/10000783069
Saved in:
5
France-USA : les crises du travail et de la
production
Bouvier, Pierre
(
ed.
);
Kourchid, Olivier
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000757932
Saved in:
6
Production
and factory management : an information sourcebook
Zembicki, Christine
-
1988
Persistent link: https://www.econbiz.de/10000763414
Saved in:
7
Mineral facts and problems
USA / Bureau of Mines
-
1956-1985: Washington, DC : US Gov. Print. Off.
-
Ed. 1.1956 - 7.1985[?]
Persistent link: https://www.econbiz.de/10000481278
Saved in:
8
Cotton and wool situation and outlook yearbook : CWS
Washington, DC : US Gov.Print.Off.
-
1986 -
Persistent link: https://www.econbiz.de/10000588251
Saved in:
9
The greening of industry : a risk management approach
Graham, John D.
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000607471
Saved in:
10
Keystone coal industry manual
New York, NY : McGraw-Hill
-
Nachgewiesen 1971 -
Persistent link: https://www.econbiz.de/10000369668
Saved in:
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