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USA
Marketingmanagement
16,963
Marketing management
16,377
Incentives
11,441
Anreiz
10,627
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6,422
Theory
6,338
Marketing
3,551
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2,803
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2,798
Deutschland
2,651
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2,504
incentives
2,437
United States
2,171
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2,133
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2,087
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1,929
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1,921
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1,439
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1,431
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1,281
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1,271
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1,246
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1,238
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1,194
Online-Marketing
1,172
Unternehmenserfolg
1,154
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1,146
Internet marketing
1,133
Konsumgüterindustrie
1,045
Strategic management
934
Consumer goods industry
831
SME
813
KMU
808
Leistungsentgelt
788
Internationales Marketing
785
Führungskräfte
779
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775
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768
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Kotler, Philip
16
Buchner, Barbara
12
Kaiser, Harry M.
12
Carraro, Carlo
11
Courty, Pascal
9
Kotlikoff, Laurence J.
9
Marschke, Gerald
9
Snower, Dennis J.
9
Brown, Alessio J. G.
8
Hawkins, Del I.
8
Kremer, Michael
8
List, John A.
8
Schankerman, Mark
8
Snyder, Christopher M.
8
Kumar, V.
7
Mulligan, Casey B.
7
Perreault, William D.
7
Robins, Philip K.
7
Blank, Rebecca M.
6
Cersosimo, Igor
6
Coile, Courtney
6
Guerriero, Carmine
6
Keller, Kevin Lane
6
Knittel, Christopher R.
6
Merkl, Christian
6
Mothersbaugh, David L.
6
Stoddard, Christiana
6
Freeman, Richard B.
5
Jacobson, Mireille
5
Lacetera, Nicola
5
Liebman, Jeffrey B.
5
Marchiori, Carmen
5
Newman, Bruce I.
5
Royer, Heather
5
Saez, Emmanuel
5
Song, Michael
5
Alberini, Anna
4
Armstrong, Gary
4
Auerbach, Alan J.
4
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4
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American Marketing Association
15
National Bureau of Economic Research
14
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NetLibrary, Inc
3
USA / General Accounting Office
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Banco de Fomento Nacional
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Procter & Gamble Company
2
Springer Gabler <Firma>
2
Universität Erfurt <1994->
2
Academy of Marketing
1
American Enterprise Institute for Public Policy Research
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Auerbach Corporation
1
Birla Institute of Scientific Research / Economic Research Division
1
Books on Demand GmbH <Norderstedt>
1
CASE-Center for Social and Economic Research
1
California Agricultural Experiment Station
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Centre for Health Economics <York>
1
Centre for Policy Research and Family Planning Foundation
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Cowles Foundation for Research in Economics, Yale University
1
Defenders of Wildlife
1
Defense Advanced Research Projects Agency
1
Department of Health, Education, and Welfare
1
Department of Labor
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
European University Institute / Department of Economics
1
European University Institute / Department of Law
1
Federal Reserve Bank of Cleveland
1
Federation of British Industries
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
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Working paper / National Bureau of Economic Research, Inc.
107
Journal of marketing
22
Journal of business research : JBR
21
American economic journal : a journal of the American Economic Association
18
Discussion paper / Centre for Economic Policy Research
16
Discussion paper series / IZA
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of advertising research
14
NBER working paper series
14
European journal of marketing : EJM
12
The American economic review
12
Working paper
11
CESifo working papers
10
Harvard business review : HBR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Journal of the Academy of Marketing Science
10
Journal of public economics
9
The journal of consumer marketing
9
American journal of agricultural economics
8
Business horizons
8
Europäische Hochschulschriften / 5
8
Journal of marketing communications
8
Journal of agricultural and applied economics
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Journal of political economy
7
MSI reports : working paper series
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
SpringerLink / Bücher
7
The journal of business & industrial marketing
7
Australasian marketing journal
6
Economic development quarterly : the journal of American economic revitalization
6
Financial management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of financial and quantitative analysis : JFQA
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
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ECONIS (ZBW)
2,201
EconStor
18
Other ZBW resources
14
USB Cologne (EcoSocSci)
10
RePEc
5
BASE
1
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1
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
2
Her mit den Superkunden!
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010256918
Saved in:
3
Make your best customers even better
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 23-25
Persistent link: https://www.econbiz.de/10010339569
Saved in:
4
Competitive environmental analysis of firm performance in consumer goods industries
Moriarty, Mark M.
;
Sundararajan, Vasudevan
-
1988
Persistent link: https://www.econbiz.de/10000770939
Saved in:
5
Competitive implications of durable goods
Morgan-Davie, Margaret J.
-
1991
Persistent link: https://www.econbiz.de/10000871076
Saved in:
6
US global competitiveness : building-block petrochemicals and competitive implications for construction, automobiles, and other major consuming industries : report to the Committee...
1987
Persistent link: https://www.econbiz.de/10000876785
Saved in:
7
Retailer power and manufacturer strategy and performance in consumer goods industries
Porter, Michael E.
-
1973
Persistent link: https://www.econbiz.de/10000878649
Saved in:
8
Efficient consumer response : (ECR) ; Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan
Heydt, Andreas von der
-
1998
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000652977
Saved in:
9
Suppliers' vulnerability from extensions of credit to retailer major customers
Gosman, Martin L.
;
Ammons, Janice
- In:
Commercial lending review
23
(
2008
)
1
,
pp. 8-14
Persistent link: https://www.econbiz.de/10003765483
Saved in:
10
Tips from A. G. Lafley, chairman and CEO of Proctor & Gamble, on managing innovation
Dominiquini, Jennifer Kelly
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 44-45
Persistent link: https://www.econbiz.de/10003775231
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