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Many successful franchise chains directly own a positive fraction of stores - a structure referred to as plural form. We propose that this ownership structure is chosen as a commitment not to expropriate franchisees. The theoretical model is based on an empirical analysis of contract and...
Persistent link: https://www.econbiz.de/10003782302
Many successful franchise chains directly own a positive fraction of stores --- a structure referred to as plural form. We propose that this ownership structure is chosen as a commitment not to expropriate franchisees. The theoretical model is based on an empirical analysis of contract and...
Persistent link: https://www.econbiz.de/10010264919
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