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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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Double standards : the role of techniques of neutralization
De Bock, Tine; Van Kenhove, Patrick - In: Journal of business ethics : JOBE 99 (2011) 2, pp. 283-296
Persistent link: https://www.econbiz.de/10008990589
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Double standards : the role of techniques of neutralization
De Bock, Tine; Van Kenhove, Patrick - 2010
Persistent link: https://www.econbiz.de/10008821753