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What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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Economics made fun, and made fun of: how "fun" redefines the domain and identity of the economics profession
Dekker, Erwin; Teule, Paul - In: The journal of economic methodology 19 (2012) 4, pp. 427-436
Persistent link: https://www.econbiz.de/10009685221
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Augustines Erkenntnisse : goldene Regeln für das Überleben in unserer Wirtschaft
Augustine, Norman R. - 1988
Persistent link: https://www.econbiz.de/10000752314
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The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas; Christina, Boutsouki; Yorgos, Zotos - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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The influence of leader humor on relationships between leader behavior and follower outcomes
Vecchio, Robert P.; Justin, Joseph E.; Pearce, Craig L. - In: Journal of managerial issues : JMI 21 (2009) 2, pp. 171-194
Persistent link: https://www.econbiz.de/10003854240
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On using humor to market higher education : at whose expense is the clowning? Jason Johnson
Johnson, Jason - In: Journal of marketing for higher education 20 (2010) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10008859427
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Theodoric of Triple-A-Ville, accounting professor : a one-act play for a doctoral seminar
Willits, Stephen D.; Bettner, Mark S.; Jensen, David E.; … - In: International journal of critical accounting : IJCA 3 (2011) 1, pp. 114-121
Persistent link: https://www.econbiz.de/10009153929
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Humor, gender, and perceived leader effectiveness in China
Decker, Wayne H.; Yao, Hong; Carlo, Thomas J. - In: SAM advanced management journal : amj 76 (2011) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009159121
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An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.; Huhmann, Bruce A.; Peterson, Robin T. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10009553798