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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Brand-usage networks : a demand side approach to brand architecture
Serota, Kim B.; Bhargava, Mukesh - In: Journal of strategic marketing 18 (2010) 6, pp. 451-471
Persistent link: https://www.econbiz.de/10008758739
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Ownership structures of US joint ventures in the 1980
Agarwal, Sanjeev
Persistent link: https://www.econbiz.de/10001279098
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A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers
Srivastava, Rajendra Krishan (contributor) - In: Technological forecasting & social change : an … 28 (1985) 4, pp. 325-333
Persistent link: https://www.econbiz.de/10001016853
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Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon - In: Technological forecasting & social change : an … 49 (1995) 3, pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
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Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of marketing 72 (2008) 6, pp. 49-64
Persistent link: https://www.econbiz.de/10003782418