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Der amerikanische Sezessionskrieg in der schweizerischen öffentlichen Meinung
Müller, George - 1944
Persistent link: https://www.econbiz.de/10000666976
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The price of revolution
Brogan, Denis W. - 1951
Persistent link: https://www.econbiz.de/10000584859
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The United States and the Spanish civil war : (1936 - 1939)
Taylor, Foster Jay - 1956
Persistent link: https://www.econbiz.de/10014388045
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An International Comparison of Factory Productivity
Schmenner, Roger W.; Ho, Boo - In: International Journal of Operations & Production Management 10 (1990) 4, pp. 16-31
factories, principally in the US, Europe and Korea, are used to examine the factors that contribute to productivity. Regression …
Persistent link: https://www.econbiz.de/10014790283
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The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis
Cutler, Bob D.; Javalgi, Rajshekhar G.; Krishna … - In: European Journal of Marketing 26 (1992) 4, pp. 7-20
practices. Analyses, empirically, magazine advertisements from the US, UK, France, India and Korea to identify cross …
Persistent link: https://www.econbiz.de/10014723013
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The effects of organizational formalization on organizational commitment and work alienation in US, Japanese and Korean industrial salesforces
Michaels, Ronald E.; Dubinsky, Alan J.; Kotabe, Masaaki; … - In: European Journal of Marketing 30 (1996) 7, pp. 8-24
organizational commitment in industrial salesforces in the USA, Japan and Korea. From surveys of salesforces selling electronic …
Persistent link: https://www.econbiz.de/10014723177
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Perceptions of Organizational Fairness: A Cross‐national Perspective
Kotabe, Masaaki; Dubinsky, Alan J.; Un Lim, Chae - In: International Marketing Review 9 (1992) 2
of perceived equity) across the United States, Japan and Korea. Prior research has found that employees′ perceived equity …
Persistent link: https://www.econbiz.de/10014827624
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Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials
Miracle, Gordon E.; Yeol Chang, Kyu; Taylor, Charles R. - In: International Marketing Review 9 (1992) 4
(2) provide guidance for international advertising managers who supervise creative personnel doing advertising in Korea …
Persistent link: https://www.econbiz.de/10014827630
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Testing cross‐cultural invariance of the brand equity creation process
Yoo, Boonghee; Donthu, Naveen - In: Journal of Product & Brand Management 11 (2002) 6, pp. 380-398
The purpose of this study is to explore the cross‐cultural generalizability of Yoo et al. ’s brand equity creation process model. A two‐step approach is introduced and used to test the factorial invariance of the model cross‐culturally. The results reveal which marketing efforts and...
Persistent link: https://www.econbiz.de/10014895745
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Validating the retail service quality scale for US and Korean customers of discount stores: an exploratory study
Kim, Soyoung; Jin, Byoungho - In: Journal of Services Marketing 16 (2002) 3, pp. 223-237
discount retail setting in the USA and Korea. Two convenience samples of US and Korean college students provided the data for … not observed in either sample. Examination of the means of the dimensions indicated differences between the USA and Korea …
Persistent link: https://www.econbiz.de/10014904936