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Examining generic competitive strategy types in US and European markets
Douglas, Susan P.; Rhee, Dong Kee - 2006
Persistent link: https://www.econbiz.de/10003410820
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Approaches to assessing international marketing opportunities for small- and medium-sized companies
Douglas, Susan P.; Craig, C. Samuel; Keegan, Warren J. - In: The Columbia journal of world business : publ. … 17 (1982) 3, pp. 26-32
Persistent link: https://www.econbiz.de/10003519702
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1987 AMA educators' proceedings
Douglas, Susan P. (contributor) - American Marketing Association - 1987
Persistent link: https://www.econbiz.de/10001548914
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Selling in Japan : consumer behavior and distribution as barriers to imports
Wada, Mitsuo; Douglas, Susan P. - In: Fragile interdependence : econom. issues in US - …, (pp. 91-105). 1986
Persistent link: https://www.econbiz.de/10001260508
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Market structure, performance and strategy : a comparison of US and European markets
Craig, C. S. - 1987
Persistent link: https://www.econbiz.de/10001089835
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Patterns of convergence and divergence among industrialized nations : 1960 - 1988
Craig, C. S. - In: Journal of international business studies : JIBS ; an … 23 (1992) 4, pp. 773-787
Persistent link: https://www.econbiz.de/10001137090
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706