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USA
Theorie
167
Theory
166
Deutschland
129
Germany
116
Beziehungsmarketing
110
Relationship marketing
110
Marketingmanagement
80
Marketing management
65
Marketing
62
Consumer behaviour
51
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51
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49
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46
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44
Customer satisfaction
42
Kundenzufriedenheit
41
Lieferantenmanagement
41
Strategisches Management
41
Supplier relationship management
41
Organisationstheorie
39
Vertrieb
39
Marktforschung
34
Market research
33
Unternehmen
30
Organization theory
29
Organisation
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Physical distribution
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Betriebswirtschaftslehre
25
Business economics
23
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22
Estimation
21
Preismanagement
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Pricing strategy
21
Schätzung
21
Verbraucherzufriedenheit
21
Kundenorientierung
20
Marketingtheorie
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20
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English
17
German
6
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Homburg, Christian
17
Krohmer, Harley
5
Workman, John P.
4
Homburg, Carsten
3
Luo, Xueming
3
Wieseke, Jan
3
Hahn, Alexander
2
Kiedaisch, Ingo
2
Kieser, Alfred
2
Vollmayr, Josef
2
Alavi, Sascha
1
Artz, Martin
1
Beck, Nikolaus
1
Bonenkamp, Ute
1
Cannon, Joseph P.
1
Fürst, Andreas
1
Gruner, Kjell E.
1
Kempf, Alexander
1
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1
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1
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1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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European journal of operational research : EJOR
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Handbook of organizational learning and knowledge
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
1
Journal of business finance & accounting : JBFA
1
Journal of international marketing
1
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
3
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
2
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
3
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1998
Persistent link: https://www.econbiz.de/10001439258
Saved in:
4
Die Rolle der deutschen Betriebswirtschaftslehre im internationalen Vergleich
Homburg, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
27
(
1998
)
8
,
pp. 386-393
Persistent link: https://www.econbiz.de/10001244638
Saved in:
5
Der Einfluss von Neuproduktvorankündigungen auf den Shareholder Value : eine empirische Untersuchung
Homburg, Christian
;
Artz, Martin
;
Seifried, Jan
- In:
Journal of business economics : JBE
79
(
2009
)
6
,
pp. 751-780
Persistent link: https://www.econbiz.de/10003854105
Saved in:
6
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
-
2009
Persistent link: https://www.econbiz.de/10003932795
Saved in:
7
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
Saved in:
8
See no evil, hear no evil, speak no evil : a study of defensive organizational behavior towards customer
Homburg, Christian
;
Fürst, Andreas
-
2006
Persistent link: https://www.econbiz.de/10003381632
Saved in:
9
Neglected outcomes of customer satisfaction
Homburg, Christian
;
Luo, Xueming
-
2006
Persistent link: https://www.econbiz.de/10003387299
Saved in:
10
Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Homburg, Christian
;
Vollmayr, Josef
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 38-61
Persistent link: https://www.econbiz.de/10010360448
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