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USA
Strategisches Management
40,211
Strategic management
33,941
Marketingmanagement
17,057
Marketing management
16,468
Theorie
6,392
Theory
6,337
Deutschland
4,493
Marketing
4,349
Unternehmenserfolg
4,241
Germany
4,108
Firm performance
4,071
United States
3,211
Organizational change
2,918
Organisatorischer Wandel
2,869
Innovation
2,867
Innovationsmanagement
2,801
Consumer behaviour
2,724
Konsumentenverhalten
2,714
Multinationales Unternehmen
2,713
KMU
2,691
SME
2,683
Innovation management
2,592
Transnational corporation
2,517
Relationship marketing
2,348
Management
2,339
Beziehungsmarketing
2,336
Wettbewerbsstrategie
2,123
Strategische Planung
2,101
Competitive strategy
2,006
Unternehmen
2,005
Erfolgsfaktor
1,789
Corporate Social Responsibility
1,721
Unternehmensplanung
1,703
Corporate social responsibility
1,691
Personalmanagement
1,687
Human Resource Management
1,665
Brand management
1,650
Markenführung
1,638
Wettbewerbsvorteil
1,590
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Undetermined
427
Free
150
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Article
2,022
Book / Working Paper
1,346
Journal
8
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1,444
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479
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166
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163
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160
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124
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122
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121
Sammelwerk
121
Textbook
112
Thesis
96
Reprint
52
Ratgeber
42
Guidebook
40
Aufsatzsammlung
37
Bibliografie enthalten
28
Bibliography included
28
Glossar enthalten
25
Glossary included
25
Interview
22
Konferenzschrift
22
Fallstudiensammlung
20
research-article
17
Conference proceedings
16
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11
Sammlung
11
Bibliografie
10
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6
Handbook
6
Handbuch
6
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5
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5
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5
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4
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4
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English
3,183
German
173
Undetermined
21
French
3
Italian
1
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Kotler, Philip
18
Kaiser, Harry M.
12
Pearce, John A.
11
Hitt, Michael A.
9
Robinson, Richard B.
9
Rugman, Alan M.
9
Hawkins, Del I.
8
Porter, Michael E.
8
Henry, Craig
7
Ireland, R. Duane
7
Kumar, V.
7
Perreault, William D.
7
Bryson, John M.
6
Chandler, David
6
Eulerich, Marc
6
Ferrell, Odies C.
6
Grinblatt, Mark
6
Hoskisson, Robert E.
6
Keller, Kevin Lane
6
Mintzberg, Henry
6
Mothersbaugh, David L.
6
Parnell, John A.
6
Schuler, Randall S.
6
Smith, Alan D.
6
Song, Michael
6
Teece, David J.
6
Titman, Sheridan
6
Verbeke, Alain
6
Welge, Martin K.
6
Burgelman, Robert A.
5
Calantone, Roger J.
5
Ignatius, Adi
5
Jackson, Susan E.
5
Levy, Michael
5
Lindgreen, Adam
5
Miller, Danny
5
Newman, Bruce I.
5
Wood, John Cunningham
5
Wood, Michael C.
5
Armstrong, Gary
4
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American Marketing Association
15
IGI Global
12
NetLibrary, Inc
7
Northern Ireland Assembly
4
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
3
USA / General Accounting Office
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
INSEAD
2
Klaus Kellner Verlag e.K.
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
Verlag Dr. Kovač
2
AMACOM
1
Academy of Marketing
1
Akademie für Politik und Zeitgeschehen
1
American Council for the Arts
1
American Enterprise Institute for Public Policy Research
1
American Library Association / ReVision Committee
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Associations, inc.
1
Asian Productivity Organization
1
Books on Demand GmbH <Norderstedt>
1
Business International S.A.
1
California Agricultural Experiment Station
1
Center for the Evaluative Clinical Sciences <Hanover, NH>
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Chartered Institute of Transport
1
Claremont Institute for Economic Policy Studies
1
Conference Board
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Postal and Delivery Economics <27., 2019, Dublin>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econometrisch Instituut <Rotterdam>
1
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Published in...
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Harvard business review : HBR
40
Strategic management journal
40
Working paper / National Bureau of Economic Research, Inc.
29
Strategy & leadership : a publication of Strategic Leadership Forum
26
Harvard-Business-Manager : das Wissen der Besten
24
Journal of business research : JBR
24
SpringerLink / Bücher
22
Journal of marketing
21
Business horizons
20
Journal of business strategy
20
Academy of Management journal : AMJ
19
Long range planning : LRP ; international journal of strategic management
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of strategy and management
14
MIT sloan management review
13
California management review
12
European journal of marketing : EJM
11
Faculty & research / Insead : working paper series
11
Journal of marketing management : MM
11
Management international review : mir ; journal of international business
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
The journal of consumer marketing
10
Journal of marketing theory and practice
9
Journal of the Academy of Marketing Science
9
Management decision : MD
9
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
9
Strategy power plays : how the world's most strategic minds reach the top of their game
9
Technological forecasting & social change : an international journal
9
Working papers / Harvard Business School, Division of Research
9
Journal of business ethics : JOBE
8
Journal of marketing communications
8
Organizational dynamics : a quarterly review of organizational behavior for professional managers
8
The journal of corporate accounting & finance
8
EBSCOhost eBook Collection
7
International journal of production economics
7
International journal of technology management : IJTM
7
Journal of operations management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
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Source
All
ECONIS (ZBW)
3,270
USB Cologne (EcoSocSci)
75
Other ZBW resources
21
EconStor
4
RePEc
3
OLC EcoSci
2
USB Cologne (business full texts)
1
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Showing
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date (oldest first)
1
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
2
Strategic marketing management : planning, implementation and control
Wilson, R. M. S.
;
Gilligan, Colin
-
1997
-
2nd ed
Persistent link: https://www.econbiz.de/10000621186
Saved in:
3
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000622215
Saved in:
4
Strategic issues in marketing
Wills, Gordon
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000581559
Saved in:
5
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
6
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc
;
Peeters, Leo
;
VanDriessen, Wim
-
1994
Persistent link: https://www.econbiz.de/10000588639
Saved in:
7
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
Saved in:
8
Strategic market planning : a blueprint for success
McNamee, Patrick B.
-
1998
Persistent link: https://www.econbiz.de/10000637773
Saved in:
9
Differentiation and value strategy : issues for the marketing operations management interface
Walters, David
-
1997
Persistent link: https://www.econbiz.de/10000645000
Saved in:
10
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
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