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Markenführung im Zeitalter von...
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USA
Brand management
17,660
Markenführung
17,246
Consumer behaviour
7,860
Konsumentenverhalten
7,827
Markenimage
7,190
Brand image
7,098
Markenartikel
5,336
Brand
5,334
Preiswettbewerb
3,592
Price competition
3,515
Beziehungsmarketing
2,604
Relationship marketing
2,604
Theorie
2,577
Theory
2,517
Markenpolitik
2,199
Social Web
1,806
Social web
1,803
Online-Marketing
1,646
Internet marketing
1,621
Marketingmanagement
1,438
Marketing management
1,430
Deutschland
1,320
Germany
1,234
Werbewirkung
1,172
Advertising effects
1,160
Marketing
934
Luxury goods
882
Luxusgüter
880
United States
856
Einzelhandel
837
Werbung
823
Preismanagement
819
Retail trade
818
Pricing strategy
816
Advertising
810
Brand loyalty
676
Duopol
672
Corporate reputation
670
Firmenimage
670
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Undetermined
145
Free
83
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Article
617
Book / Working Paper
261
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Article in journal
521
Aufsatz in Zeitschrift
521
Graue Literatur
106
Non-commercial literature
106
Aufsatz im Buch
92
Book section
92
Working Paper
86
Arbeitspapier
82
Case study
38
Fallstudie
38
Hochschulschrift
32
Thesis
28
Collection of articles of several authors
23
Sammelwerk
23
Aufsatzsammlung
12
Reprint
10
Collection of articles written by one author
9
Sammlung
9
Amtsdruckschrift
4
Government document
4
Guidebook
4
Interview
4
Ratgeber
4
Conference paper
3
Konferenzbeitrag
3
Bibliografie
2
Conference proceedings
2
Konferenzschrift
2
Bestimmungsbuch
1
Biografie
1
Company information
1
Dissertation u.a. Prüfungsschriften
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Multi-volume publication
1
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1
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1
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1
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Language
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English
836
German
40
Undetermined
3
French
1
Author
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Berndt, Ernst R.
10
De Chernatony, Leslie
7
Balmer, John M. T.
5
Burmann, Christoph
5
Goldschlag, Nathan
5
Myers, Amanda
5
Aitken, Murray L.
4
Borenstein, Severin
4
Christodoulides, George
4
Dahlhoff, Denise
4
Hosken, Daniel S.
4
Lakdawalla, Darius
4
Miravete, Eugenio J.
4
Röller, Lars-Hendrik
4
Zeckhauser, Richard
4
Bardhi, Fleura
3
Bell, Sandra
3
Bennett, Gregg
3
Boone, Jan
3
Bronnenberg, Bart J.
3
Brueckner, Jan K.
3
Bulow, Jeremy
3
Covarrubias, Matias
3
Dubé, Jean-Pierre
3
Foscht, Thomas
3
Fournier, Susan
3
Frank, Richard G.
3
Förster, Kati
3
Hubbard, R. Glenn
3
Keller, Kevin Lane
3
Khamis, Susie
3
Laroche, Michel
3
Leuvensteijn, Michiel van
3
Levin, Jonathan
3
Melewar, T. C.
3
Michaillat, Pascal
3
Mittal, Vikas
3
Petty, Ross D.
3
Philippon, Thomas
3
Philipson, Tomas J.
3
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Institution
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National Bureau of Economic Research
7
American Enterprise Institute for Public Policy Research
1
Books on Demand GmbH <Norderstedt>
1
Capsule <Minneapolis, Minn.>
1
Centre for International Business Studies <Edmonton, Alberta>
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Graduate School of Business
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Georgetown University
1
German Aviation Research Society
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
Institute for International Economics <Washington, DC>
1
NetLibrary, Inc
1
Stanford Institute for Economic Policy Research
1
USA / Committee on Ways and Means / Subcommittee on Health
1
USA / Congress / Budget Office
1
USA / Congress / House of Representatives / Committee on Banking, Finance and Urban Affairs / Subcommittee on Policy Research and Insurance
1
USA / Congress / Senate / Committee on Governmental Affairs
1
United States / Congress / House / Committee on Ways and Means / Subcommittee on Health
1
University College of Swansea / Centre for Development Studies
1
Universität Osnabrück
1
Williams College
1
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Published in...
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The journal of brand management : an international journal
29
The journal of product & brand management
21
Working paper / National Bureau of Economic Research, Inc.
20
Journal of business research : JBR
11
Journal of advertising research
10
SpringerLink / Bücher
9
International journal of market research : JMRS ; the journal of the Market Research Society
7
NBER working paper series
7
The IUP journal of brand management : IJBRM
7
The journal of industrial economics
7
Tourism management : research, policies, practice
7
European journal of marketing : EJM
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Health affairs : at the intersection of health, health care, and policy
6
International journal of sport management and marketing : IJSMM
6
International journal of the economics of business
6
Journal of marketing for higher education
6
Journal of marketing research : JMR
6
Journal of marketing theory and practice
6
Report / Marketing Science Institute
6
Review of industrial organization : RIO
6
Working papers / Bureau of Economics, Federal Trade Commission
6
Corporate reputation review : an international journal
5
International journal of hospitality management
5
International journal of industrial organization
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute / Marketing Science Institute
5
The journal of law & economics
5
Economic inquiry : journal of the Western Economic Association International
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of wine business research : IJWBR
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
MSI reports : working paper series
4
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Source
All
ECONIS (ZBW)
866
USB Cologne (EcoSocSci)
6
EconStor
4
RePEc
1
Other ZBW resources
1
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1
Changes in the structure of employer-provided health insurance
Gruber, Jonathan
-
1992
Persistent link: https://www.econbiz.de/10000865594
Saved in:
2
Predatory pricing within the farm credit system : hearing before the Subcommittee on Policy Research and Insurance of the Committee on Banking, Finance and Urban Affairs, House of...
1990
Persistent link: https://www.econbiz.de/10000830152
Saved in:
3
An event study of the effect of the Drug Price Competition and Patent Term Restoration Act of 1984 on stock returns of research-based and generic pharmaceutical manufacturers
Proctor, Kurt A.
-
1989
Persistent link: https://www.econbiz.de/10000802608
Saved in:
4
Competition and price dispersion in the US airline industry
Borenstein, Severin
;
Rose, Nancy L.
-
1991
Persistent link: https://www.econbiz.de/10000818843
Saved in:
5
Price competitiveness of US manufacturers : a comparison against the Japanese manufacturing industry
Yamamoto, Shin'ichi
-
1989
Persistent link: https://www.econbiz.de/10000765283
Saved in:
6
Price versus quantity : market clearing mechanisms when sellers differ in quality
Metrick, Andrew
;
Zeckhauser, Richard
-
1996
Persistent link: https://www.econbiz.de/10000602155
Saved in:
7
The effect of price shopping in medical markets : hospital responses to PPOs in California
Gruber, Jonathan
-
1992
Persistent link: https://www.econbiz.de/10000136785
Saved in:
8
Administration's Medicare choices and competitive pricing demonstration projects : hearing before the Subcommittee on Health of the Committee on Ways and Means, House of Representa...
United States / Congress / House / Committee on Ways …
-
1997
Persistent link: https://www.econbiz.de/10000636641
Saved in:
9
How increased competition from generic drugs has affected prices and returns in the pharmaceutical industry
Cook, Anna
-
1998
Persistent link: https://www.econbiz.de/10000669314
Saved in:
10
Der britisch-amerikanische Kartellrechtsstreit um die IATA-Flugtarife aus dem Blickwinkel des Protection of trading interests act 1980
Dautzenberg, Manfred
-
1987
Persistent link: https://www.econbiz.de/10000713871
Saved in:
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