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Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing; Li, Michael; Xie, Ying - In: Innovation and marketing in the pharmaceutical industry …, (pp. 507-530). 2014
Persistent link: https://www.econbiz.de/10010353474
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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The Chinese enigma : impacts of WTO accession upon Canadian and US exports and imports
Dong, Xiao-yuan; Veeman, Michele M.; Veeman, Terrence S. - In: Canadian journal of agricultural economics : CJAE 48 (2000) 4, pp. 493-503
Persistent link: https://www.econbiz.de/10001641233
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Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.; Nair, Harikesh; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
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Empirical analysis of indirect network effects in the market for personal digital assistants
Nair, Harikesh (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003412645
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Accounting for primary and secondary demand effects with aggregate data
Nair, Harikesh (contributor); Dubé, Jean-Pierre (contributor) - 2004
Persistent link: https://www.econbiz.de/10003412689
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Information, learning, and drug diffusion : the case of Cox-2 inhibitors
Chintagunta, Pradeep K.; Jiang, Renna; Jin, Ginger Zhe - In: Quantitative marketing and economics : QME 7 (2009) 4, pp. 399-443
Persistent link: https://www.econbiz.de/10003908616
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Investigating consumer purchase behavior in related technology product categories
Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj Kumar - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 291-314
Persistent link: https://www.econbiz.de/10003969789
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The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.; Gopinath, Shyam; Venkataraman, … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
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Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh; Chintagunta, Pradeep K. - In: Journal of marketing 71 (2007) 2, pp. 150-168
Persistent link: https://www.econbiz.de/10003557082