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5
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Neves, João César das
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Novy, Dennis
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Poschke, Markus
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Working paper / National Bureau of Economic Research, Inc.
64
Discussion paper series / IZA
15
IZA Discussion Papers
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The American economic review
13
Business horizons
9
Discussion paper / Centre for Economic Policy Research
9
Economic inquiry : journal of the Western Economic Association International
8
The journal of law & economics
7
The review of financial studies
7
American journal of agricultural economics
6
Discussion paper
5
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
5
Strategic management journal
5
The electricity journal
5
The quarterly journal of economics
5
American economic journal : a journal of the American Economic Association
4
Energy economics
4
Finance and economics discussion series
4
Journal of economics and finance
4
Journal of financial services research : JFSR
4
Journal of money, credit and banking : JMCB
4
Journal of transport economics and policy
4
Marketing mix decisions : new perspectives and practices
4
NBER working paper series
4
Public budgeting & finance
4
The journal of business : B
4
The journal of finance : the journal of the American Finance Association
4
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
4
American economic review
3
Economic review
3
Journal of economics & management strategy : JEMS
3
Journal of financial economics
3
Journal of financial intermediation
3
Property taxation and the finance of education. Proceedings of a symposium spons. by the Committee on Taxation, Resources and Economic Development -TREDat the Univerity of Wisconsin-Madison, 1972
3
Research paper series / the Department of Economics, Williams College
3
Southern economic journal
3
The economics of health and medical care : proceedings of the Conference on the Economics of Health and Medical Care, 10.-12.5.1962
3
The energy journal
3
The journal of industrial economics
3
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ECONIS (ZBW)
782
USB Cologne (EcoSocSci)
23
EconStor
22
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1
Marketing costs of inadequate standards
Barnes, Thomas L.
- In:
New ideas for successful marketing : [National …
,
(pp. 159-168)
.
1966
Persistent link: https://www.econbiz.de/10003481756
Saved in:
2
Measuring the effectiveness of marketing expenditure in bidding for defense contracts
Simmonds, Kenneth
- In:
New ideas for successful marketing : [National …
,
(pp. 149-167)
.
1966
Persistent link: https://www.econbiz.de/10003681290
Saved in:
3
Relationship management is more than wining and dining
Sonnenberg, Frank K.
- In:
Journal of business strategy
9
(
1988
)
3
,
pp. 60-63
Persistent link: https://www.econbiz.de/10003683483
Saved in:
4
Increasing profits on the marketing dollar by controlling marketing costs and raising sales force productivity
American Management Association
-
1957
Persistent link: https://www.econbiz.de/10002746221
Saved in:
5
How low has the farm share of retail food prices really fallen?
Stewart, Hayden
-
2006
Persistent link: https://www.econbiz.de/10003745390
Saved in:
6
Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
7
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
8
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
9
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
10
The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph
-
2004
Persistent link: https://www.econbiz.de/10003778029
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