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Die Werbewirksamkeit von Prosp...
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USA
Werbung
13,887
Advertising
9,824
Werbewirkung
3,816
Advertising effects
3,762
Konsumentenverhalten
2,892
Consumer behaviour
2,886
Online-Marketing
1,797
Internet marketing
1,792
Theorie
1,375
Theory
1,344
Deutschland
957
Marketing
797
United States
757
Markenführung
738
Brand management
734
advertising
651
Marketingmanagement
643
Marketing management
624
Social Web
553
Social web
552
Germany
484
Preismanagement
460
Pricing strategy
460
Markenimage
453
Brand image
440
Markenartikel
428
Wettbewerb
399
Brand
347
Zielgruppe
346
Target group
333
Werbewirtschaft
317
Competition
297
Werbepsychologie
296
Öffentlichkeitsarbeit
287
Advertising industry
281
Vereinigte Staaten
277
Internet
269
Spieltheorie
269
Psychology of advertising
267
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Undetermined
115
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55
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Article
527
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378
Journal
4
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Article in journal
430
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430
Graue Literatur
108
Non-commercial literature
108
Arbeitspapier
70
Working Paper
70
Aufsatz im Buch
64
Book section
64
Hochschulschrift
37
Thesis
29
Collection of articles of several authors
11
Sammelwerk
11
Aufsatzsammlung
8
Bibliografie enthalten
8
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8
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7
Lehrbuch
7
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7
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7
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7
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6
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6
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6
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6
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4
Systematic review
4
Übersichtsarbeit
4
Bibliografie
3
Bibliography
3
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3
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3
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3
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2
Biografie
2
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2
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2
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2
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2
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2
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2
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Language
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English
796
Undetermined
72
German
41
French
1
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
Cortese, Anthony J.
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Hundhausen, Carl
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
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Institution
All
National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
J. L. Kellogg Graduate School of Management
1
Joint Committee on the Union List of Serials
1
Library of Congress
1
Library of Congress / Cataloging Distribution Service
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Business horizons
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of business : B
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Proceedings of the ... National Conference of the American Marketing Association
4
Review of industrial organization : RIO
4
The American economic review
4
The journal of industrial economics
4
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Source
All
ECONIS (ZBW)
820
USB Cologne (EcoSocSci)
89
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1
New serial titles / Annual cumulation : NST ; a union list of serials held by libraries in the Unites States and Canada
Joint Committee on the Union List of Serials
;
Library …
;
…
-
Washington, DC : CDS
;
anfangs: New York, NY [u.a.] : Bowker
;
…
-
1953(1954) - 1999(2000); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000354966
Saved in:
2
Information retrieval, British & American, 1876 - 1976
Metcalfe, John Wallace
-
1976
Persistent link: https://www.econbiz.de/10004623302
Saved in:
3
Russian and East European publications in the libraries of the United States
Ruggles, Melville J.
-
1960
Persistent link: https://www.econbiz.de/10013384990
Saved in:
4
The 100 greatest corporate and industrial ads
Poppe, Fred C.
-
1983
Persistent link: https://www.econbiz.de/10000000310
Saved in:
5
American mass media : industries and issues
Atwan, Robert
(
contributor
)
-
1978
-
1. ed.
Persistent link: https://www.econbiz.de/10000000750
Saved in:
6
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
7
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
8
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
9
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
10
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
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