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USA
Werbung
13,741
Advertising
9,676
Werbewirkung
3,738
Advertising effects
3,684
Bibliothek
3,668
Konsumentenverhalten
2,837
Consumer behaviour
2,831
Online-Marketing
1,756
Internet marketing
1,751
Deutschland
1,602
Theorie
1,387
Theory
1,355
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1,304
United States
828
Marketing
810
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723
Brand management
719
Germany
642
advertising
636
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634
Marketing management
615
Vereinigte Staaten
610
Social Web
554
Social web
553
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460
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460
Markenimage
446
Brand image
435
Markenartikel
417
Großbritannien
416
Wettbewerb
400
Zielgruppe
343
Brand
335
Target group
330
Werbewirtschaft
313
Competition
297
Öffentlichkeitsarbeit
297
Werbepsychologie
296
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293
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57
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545
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464
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21
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Arbeitspapier
73
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73
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66
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66
Hochschulschrift
39
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31
Aufsatzsammlung
14
Collection of articles of several authors
14
Sammelwerk
14
Bibliografie
11
Konferenzschrift
10
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9
Bibliography included
9
No longer published / No longer aquired
9
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8
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8
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7
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7
Katalog
7
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7
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7
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7
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7
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6
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6
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5
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4
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4
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3
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3
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3
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2
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English
884
Undetermined
86
German
60
French
1
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
Cortese, Anthony J.
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Hundhausen, Carl
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
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Library of Congress
6
National Bureau of Economic Research
5
American Library Association
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
Advertising Federation of America / Bureau of Research and Education
2
Arbeitsstelle für Bibliothekstechnik
2
Boston College / Department of Economics
2
Federal Trade Commission
2
Joint Committee on the Union List of Serials
2
Library Congress
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Library Association / Machine Assisted Reference Section
1
American Marketing Association
1
American Society for Information Science
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsche Forschungsgemeinschaft
1
European Society for Opinion and Marketing Research
1
Fachhochschule Köln / Fachbereich Bibliotheks- und Informationswesen
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
Information Systems Consultants <Bethesda, Md.>
1
International Association of Business Communicators
1
International Federation of Library Associations
1
J. L. Kellogg Graduate School of Management
1
John and Mary R. Markle Foundation
1
Library of Congress / Cataloging Distribution Service
1
Library of Congress / Netherlands Studies Unit
1
Library of Congress <Washington, DC> / Network Advisory Committee
1
R. R. Bowker Co. <New York, NY>
1
Research Associates of Washington <Arlington, Va.>
1
School of Library and Information Studies <Tallahassee, Fla.>
1
Smithsonian Institution
1
Social Science Research Council
1
Special Libraries Association
1
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Published in...
All
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Business horizons
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of business : B
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
Advances in librarianship
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
NBER working paper series
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Proceedings of the ... National Conference of the American Marketing Association
4
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
4
Review of industrial organization : RIO
4
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Source
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ECONIS (ZBW)
924
USB Cologne (EcoSocSci)
106
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1
The national union catalog / Register of additional locations / Annual cumulation : a cumulative author list representing Library of Congress printed cards and titles reported by o...
Library of Congress
-
Washington, DC [u.a.] : LoC
;
anfangs: Ann Arbor, Mich. …
-
1956 - 1979(1980)[?]
Persistent link: https://www.econbiz.de/10000354259
Saved in:
2
New serial titles / Annual cumulation : NST ; a union list of serials held by libraries in the Unites States and Canada
Joint Committee on the Union List of Serials
;
Library …
;
…
-
Washington, DC : CDS
;
anfangs: New York, NY [u.a.] : Bowker
;
…
-
1953(1954) - 1999(2000); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000354966
Saved in:
3
Russian and East European publications in the libraries of the United States
Ruggles, Melville J.
-
1960
Persistent link: https://www.econbiz.de/10013384990
Saved in:
4
Information retrieval, British & American, 1876 - 1976
Metcalfe, John Wallace
-
1976
Persistent link: https://www.econbiz.de/10004623302
Saved in:
5
Third world libraries : an international journal focusing on libraries and socio-economic development
River Forest, Ill. : College
-
1.1990/91 - 6.1995/96
Persistent link: https://www.econbiz.de/10000498443
Saved in:
6
Bowker annual of library and book trade information
R. R. Bowker Co. <New York, NY>
-
New York, NY : Bowker
-
7.1962(1961) - 33.1988
Persistent link: https://www.econbiz.de/10000360546
Saved in:
7
The organization of knowledge in libraries and the subject-approach to books
Bliss, Henry Evelyn
-
1939
-
2. ed., rev. and partly rewritten
Persistent link: https://www.econbiz.de/10000378288
Saved in:
8
Das amerikanische Buchwesen : Buchdruck und Buchhandel, Bibliophilie und Bibliothekswesen in den Vereinigten Staaten von den Anfängen bis zur Gegenwart
Lehmann-Haupt, Hellmut
-
1937
Persistent link: https://www.econbiz.de/10000378342
Saved in:
9
Datenverarbeitung im Hochschulbereich der USA : Stand und Entwicklungstendenzen
Gaffal, Franz
-
1980
Persistent link: https://www.econbiz.de/10000068257
Saved in:
10
Retrospektive Konversion : theoretische und praktische Ansätze zur Überführung konventioneller Kataloge in maschinenlesbare Form in den USA, Großbritannien und der Bundesrepublik D...
Syré, Ludger
-
1987
Persistent link: https://www.econbiz.de/10000077198
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