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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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International informantion systems
Turner, Jon A. - In: International finance and accounting handbook, (pp. 28.1-28.26). 2003
Persistent link: https://www.econbiz.de/10001801645
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Employee blogs : protected speech or grounds for discharge
La Roche, Claire R.; Dardick, Glenn S.; Flanigan, Mary A. - In: Journal of business & economics research 6 (2008) 2, pp. 9-14
Persistent link: https://www.econbiz.de/10003764087
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The role of blogs on a successful political branding strategy
Casaló, Luis; Guinaliu, Miguel; Flavián Blanco, Carlos - In: Contemporary research in e-branding, (pp. 16-30). 2009
Persistent link: https://www.econbiz.de/10003778158
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030
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Network externalities and technology use : a quantitative analysis of intraorganizational blogs
Wattal, Sunil; Racherla, Pradeep; Mandviwalla, Munir - In: Journal of management information systems : JMIS 27 (2010/11) 1, pp. 145-173
Persistent link: https://www.econbiz.de/10008653569
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The impact of CRM 2.0 on customer insight
Greenberg, Paul - In: The journal of business & industrial marketing 25 (2010) 6, pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
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Use of wikis for enhancing e-collaboration in geographically-dispersed environments
Simha, Anand; Kishore, Rajiv - In: E-collaboration technologies and organizational …, (pp. 233-253). 2011
Persistent link: https://www.econbiz.de/10009009504
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Workshop on knowledge acquisition from the social web : KASW 2008
Hotho, Andreas; Lux, Mathias; Sizov, Sergej; … - In: I-KNOW '08 and I-MEDIA '08 : International Conferences …, (pp. 403-404). 2008
Persistent link: https://www.econbiz.de/10009376484