Gomes, Lenn; Ramaswamy, Kannan - In: Journal of international business studies : JIBS ; an … 30 (1999) 1, pp. 173-187
This paper reports findings from a study that systematically evaluated the form of the realtionship between multinationality and performance. In contrast to most of the prior conceptualizations that rely on linear, monotonic models of the linkage, this study examined a curvilinear model that...
