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USA
Einzelhandel
38
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33
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United States
17
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15
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Levy, Michael
8
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5
Weitz, Barton A.
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4
Mantrala, Murali K.
4
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2
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2
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JMM : the international journal on media management
2
Health care management science
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of service research : JSR
1
Marketing letters : a journal of research in marketing
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Retailing in the 21st century : current and future trends
1
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ECONIS (ZBW)
17
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1
Pharma rebates, pharmacy benefit managers and employer outcomes
Özden Gür Ali
;
Mantrala, Murali K.
- In:
Health care management science
13
(
2010
)
4
,
pp. 281-293
Persistent link: https://www.econbiz.de/10008732108
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2
The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
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3
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
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4
Using reader preferences to optimize news content : a method and a case study
Kanuri, Vamsi K.
;
Thorson, Esther
;
Mantrala, Murali K.
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10010418221
Saved in:
5
The shopping revolution : how successful retailers win customers in an era of endless disruption
Kahn, Barbara E.
-
2018
Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue...
Persistent link: https://www.econbiz.de/10012164211
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6
The shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19
Kahn, Barbara E.
-
2021
-
Updated and expanded edition
Persistent link: https://www.econbiz.de/10014375509
Saved in:
7
Retail success and key drivers
Grewal, Dhruv
;
Krishnan, Ram
;
Levy, Michael
;
Munger, Jeanne
- In:
Retailing in the 21st century : current and future trends
,
(pp. 15-30)
.
2010
Persistent link: https://www.econbiz.de/10003936864
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8
Retailing management
Levy, Michael
;
Weitz, Barton A.
-
2012
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008909338
Saved in:
9
Evolving pricing practices : the role of new business models
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
Saved in:
10
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2018
-
Sixth edition
Persistent link: https://www.econbiz.de/10011576031
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