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Advertising regulation
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31
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30
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27
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20
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19
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17
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17
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16
Borenstein, Severin
16
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89
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83
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71
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65
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64
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60
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55
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54
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53
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49
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48
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date (oldest first)
1
The political economy of "truth-in-
advertising
"
regulation
during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
Saved in:
2
The political economy of truth-in-
advertising
regulation
during the progressive era
Hansen, Zeynep Kocabiyik
;
Law, Marc T.
- In:
The journal of law & economics
51
(
2008
)
2
,
pp. 251-269
Persistent link: https://www.econbiz.de/10003762423
Saved in:
3
A comparative history of
advertising
self-
regulation
in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
Saved in:
4
Voluntary
regulation
of
advertising
: a comparative analysis of the United Kingdom and the United States
Miracle, Gordon E.
-
1987
Persistent link: https://www.econbiz.de/10013502085
Saved in:
5
Emperors of adland : inside the
advertising
revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
6
Scale and scope effects on
advertising
agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
7
The incumbency reinforcement theory of
advertising
and profitability
Berg, Gerald Carl
-
1984
Persistent link: https://www.econbiz.de/10000689840
Saved in:
8
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
9
Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake
Leonard, Devin
- In:
The advertising and consumer culture reader
,
(pp. 150-158)
.
2009
Persistent link: https://www.econbiz.de/10003848371
Saved in:
10
Outcomes of advertiser-agency relationships : the form and the role of cooperation
Duhan, Dale F.
;
Sandvik, K°are
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 881-919
Persistent link: https://www.econbiz.de/10003916105
Saved in:
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