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Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation
Wiles, Michael A.
;
Jain, Shailendra P.
;
Mishra, Saurabh
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 828-845
Persistent link: https://www.econbiz.de/10008736197
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2
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
Saved in:
3
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
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