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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
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2
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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3
Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
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