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1
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
2
Enhancing self-referencing to health messages
Chang, Chingching
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 147-164
Persistent link: https://www.econbiz.de/10009531789
Saved in:
3
Self-referencing and advertising effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
4
Problem versus benefit focus : phrasing questions to enhance self-referencing and persuasion
Ku, Hsuan-Hsuan
;
Huang, Chung-Yi
;
Shen, Zu-Rong
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1689-1709
Persistent link: https://www.econbiz.de/10012178657
Saved in:
5
"People" can be better than "you" : the moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students
Lee, Seungae
;
Mackert, Michael
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011744214
Saved in:
6
The role of advertising in word of mouth
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 154-158
Persistent link: https://www.econbiz.de/10003860521
Saved in:
7
How much better? : the effect of tensile information on word-of-mouth effectiveness
Jun, Sung-youl
;
Cha, Taihoon
;
Aggarwal, Praveen
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10009243301
Saved in:
8
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
9
The impact of source effects and message valence on work of mouth retransmission
Radighieri, Jeffrey P.
;
Mulder, Mark
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10010347863
Saved in:
10
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
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