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Alcohol consumption among young consumers : a review and recommendations
Cismaru, Magdalena; Lavack, Anne M.; Markewich, Evan - In: Young consumers : insight and ideas for responsible … 9 (2008) 4, pp. 282-296
Persistent link: https://www.econbiz.de/10003790603
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If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence
Cismaru, Magdalena; Jensen, Gitte; Lavack, Anne M. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 69-82
Persistent link: https://www.econbiz.de/10008860328
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Product innovation and teenage alcohol consumption : the case of wine coolers
Goldberg, Marvin E. - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10001172984
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Encouraging bystanders to help in stopping violence against children
Cismaru, Magdalena - In: International journal of nonprofit & voluntary sector … 18 (2013) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10010212317
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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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Religion and perceptions of the regulation of controversial advertising
Wang, Zehua; Deshpande, Sameer; Waller, David S.; … - In: Journal of international consumer marketing 30 (2018) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10011917500